To the moon. Not literally... at least not yet. Since our founding, we have experienced rocket ship growth due to our focus on creating the most seamless and excellent customer experience in our mission to transform the world to renewable energy. We’ve been roadmapping our 10, 30, 50, and 100 year goals from the start, which has led us to thoughtful decision-making at every step. Every micro-step we take gets us closer to our macro goal of creating a flagship sustainability brand that is known worldwide... and eventually across the entire “solar system.”
Better Earth was founded to solve a problem, well, multiple problems we saw in the solar industry. With decades of combined experience in the industry, the founding team set out to forge a new direction for the industry; one of transparency, honesty, and excellence. Our thinking was simple. If we create an incredible and unforgettable customer experience, take care of our team, build excellent culture, focus on getting better every day, and build for the long term, then we will thrive as a company. We also set out to be the most sustainability focused company in the industry, truly putting the earth first in all of our practices. Those core pillars orient us everyday, and those core pillars have led us to massive and sustainable growth that we plan to continue across the globe for years to come.
At the beginning of 2020, we discovered Regal Electric, an incredible installation company servicing northern and Southern California. In 2017, Regal Electric was founded as a solar installation company with a focused passion for expert craftsmanship and quality service. The founding crew grew that company to multiple crews across California fulfilling the logistics and installation side for a multitude of small sales partners. In early 2020, they found a sales partner in us at Better Earth—at that time just a year old—which quickly propelled each company’s growth. After a couple of months of excellent collaboration, it became clear it was time to move to the next phase for each of us.
“We are better together.” Better Earth is now a vertically integrated solar company. We completed an acquisition of Regal Electric in the Spring of 2020, and we now control the entire solar process end-to-end. That means from the moment you get introduced to Better Earth through the ultimate installation and activation of your solar system, you are working directly with us—not an outsourced third party. We proudly avoid subbing out any of our construction. Everything is done in-house. That means more control, better communication, more accountability, and more flexibility to act fast if and when a problem arises. This transition has resulted in a customer experience that is dramatically different and more streamlined than any of the “other guys.”
We are constantly and sustainably growing our business every day. After a rapid 300% increase in volume towards the end of 2020—growth so impactful it forced us to rebuild all our systems from the ground up—we are now in a position to keep growing even larger. We have added installation crews every month to keep up with our expanding customer base and have increased our California footprint every single month since making our acquisition, all the while maintaining industry best timelines and excellent customer experiences for all.
The logical next step beyond growth is territorial expansion, and we are happy to say we are now vertically integrated in California and Arizona. Our plans for this year are to continue to expand to cover all of California and Arizona, and move into other solar-friendly states like Texas, Florida, and Nevada. From there, we plan to go nationwide and eventually worldwide. We cannot represent a name like Better Earth without a vision to be operational everywhere on this planet.
This is where it truly gets fun. We are already creating differentiated residential solar products with offerings like the industry’s only installation timeline guarantee. Beyond solar in the residential market, we plan to move into sustainable product offerings to upgrade customers' entire homes. “Better Home” is something we often talk about and is on our roadmap in the very near future. We also plan to create commercial and utility-grade solar products down the line.
“Become the brand.” That’s another thing you will constantly hear in Better Earth meeting rooms. We are setting out to create the largest and most respected flagship brand in the industry. One of the primary problems with the solar industry is that customers don’t know where to turn and who to trust. That’s because historically, home service companies are not focused and are not necessarily savvy at creating brands with staying power. We are already changing that narrative, and we have truly just scratched the surface on that front.
This is where we put solar panels on the moon... maybe literally. We don’t quite know where we will be in 50 years or what the world will look like. All we know is Better Earth will be pushing sustainability forward in as many ways as we can. We have products roadmapped to move into sustainable media, artificial intelligence, proprietary technology, and we’ll probably even get into the cryptocurrency and NFT space at some point.